Refinements to the vRAM licensing model

The customers voice has been heard and VMware has made refinements to the new vRAM licensing model for soon to be released vSphere 5. I am glad to see that VMware has at the very least taking to time and effort at trying to be as far as possible to the customer. We all should know that VMware is in the business of making money but there has to be a balance.

Taking directly from the VMware email notification.

Summary of Changes and Impacts

Below is a description of what we have heard from our customers and partners, the changes we are making, and the positive impacts we expect they will have:

Customer feedback
Changes to the vSphere 5 licensing model

The vSphere 5 licensing model…
1. Affects only a small percentage of customers today, but customers are concerned about their future-looking business cases based on powerful new hardware capabilities.
Substantially raise the vRAM entitlements per vSphere edition from 48/32/24/24/24 GB to 96/64/32/32/32 GB.
With these increased vRAM entitlements, hardly any customer will be impacted by higher licensing costs upon upgrading to vSphere 5.
2. Introduces additional hesitation for virtualizing business-critical apps.
Cap the amount of vRAM counted per VM at 96GB.¹
No application, no matter how big, will require more than one vSphere (Ent+) license to be virtualized.
3. Penalizes short-lived usage “spikes” in dev & test, and transient VMs. Calculate a 12 month average of consumed vRAM rather than a high water mark. Short lived “spikes” will increase the 12-month average in a minimal way, but a customer will not be required to pay for them in perpetuity.

For more information read the full notification here.